Improving brand presence and experience at retail

Carhartt was in need of a stronger brand presence and retail experience throughout existing accounts. During her time at Vizwerks, Design director Pamela Hill worked with Carhartt to bring this concept to life. After analyzing both their existing shops and competition our answer focused on three major improvements. First improve fixture layout for better interior access and visual/product hierarchy. Second, propose two custom feature fixtures, a table and product showcase, that would be used as anchor points and attract customers. Third, utilize their distinctive yellow along all major wall sections to increase visibility and brand awareness. 

Services
Research, Concept Development, Fixture Design, Environment Design, Rendering